| Home |
Investing in the stock market sometimes boils down to one essential element, namely good choices. No matter how well we do our research, how often we buy and sell, or how much we pay experts for their tips and advice, without choosing stocks that represent value, we wont succeed. Although some are good at predicting the direction of the market and timing the ups and downs, if they dont purchase the right stocks, they will still meet with difficulties when trying to reap profits.
For that reason, some of the best paid people on Wall Street known primarily for their talent at picking stocks. Financial advisors give talks and write books and newsletters about how to choose stocks that will outperform the market, and most experts echo the same sentiment and agree that one of the best ways to judge a stock is from the point of view of a consumer. By using instincts we have already honed as ordinary shoppers, we can often ferret out information that even the most skilled and software-savvy market watchers miss. While they study analytical charts, earnings reports, and the stock exchange ticker tape, folks just like yourself actually do business with the companies they invest in, because their experience as a customer speaks volumes about the value of the company and its products and services.
Here are the kinds of things to look for as indicators of a companys worth:
1)How popular is their product or service? If everyone you know uses it, and is satisfied with such things as price, customer service, and reliability, the company is probably well situated among the competition.
2)Are the employees satisfied? One of the best ways to judge a company is by talking to employees. Many companies put on a good faade, but underneath the fancy marketing is plenty of discontent. But if employees like a company especially if they like it enough to buy stock in it thats a very good sign.
3)How well known are they? You may find a great startup company with all the trappings of success, but discover that it is lesser known. Many small or regional companies are popular in their own back yards, but the rest of the world may not yet know about them. Buying such unknowns can be a great way to invest in the next hot stock. If the fundamentals look good, sometimes being lesser known is a good thing for investors getting in on the ground floor.
4)If they went out of business, where would you go for similar products and services? If you cant think of a convenient alternative, the company is probably in a niche market that enjoys customer loyalty and repeat business.
Shop around, and notice what you see and how each business makes you feel. Then trust your intuition. Make a list of companies that get your attention, and then call their shareholder relations department and ask for more details. By starting your list with companies you already have a first hand experience of, you raise the chances considerably that you will make smart choices.
The stock market offers one the opportunity to have short- or long-term gains. However, not everyone is cut out for such investments. For one, the idea itself of partial ownership in a company by buying shares may not actually be that interesting to some.
Owning stock also exposes one to the risks a particular company faces. If the business is reported to have financial difficulties, legal problems or other issues, its stock is likely to be affected, fall and consequently, also pull down all investors in the company.
An individual who intends to invest in the stock market must recognize that gains generally come after an extended period of time. In addition, even short-term results are not always assured, as negative economic or company news can quickly wipe out any gains. This means that an individual must be patient in waiting for the investment to pay off.
This patience extends to market timing in the case of short-term traders, who aim to move in and out of the market based on what they feel is the most opportune time to do so. The problem with this approach is the assumption that the market can be consistently predicted – a condition that most financial advisors believe would be virtually impossible.
Discipline and flexibility are two other traits needed by individuals who decide to invest in the stock market. Market stability is not always a given, and there will be periods when the market may be volatile. This happens particularly in the event of a major disaster such as the September 2001 terrorist attacks in the US, and the havoc caused by recent hurricanes Katrina and Rita, which forced the shutdown of major oil refineries in the Gulf of Mexico.
When these situations arise, predicting the direction of the stock market becomes difficult due to resulting fluctuations, making it necessary for an individual to remain disciplined with investment strategy but flexible enough to adjust to the situation.
Investors also have to put in some research before selecting any stock. Among the factors they need to know are a brief history of their target company; the company’s parent, subsidiaries and other affiliates; earnings movement; expansion plans and management structure. These would give an individual a fairly good idea of how stable a company is and help project the company’s direction and future.
Having an interest in a company through shares of stock thus poses both risks and rewards. However, the stock market may not be an ideal investment vehicle for individuals without patience, discipline, flexibility and enough diligence to conduct research.